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Opt-in form template

This template provides a clear example of how to build trust and transparency through your email opt-in forms.

Key Tips:

GDPR Compliance: While GDPR doesn’t require double opt-in, it does require proof of consent. Double opt-in confirmations are an effective way to ensure and prove consent.
Reassurance: Clearly state when subscribers will receive communication, such as "Once a week," "Every two weeks," or "Every Monday," to set clear expectations.

Headline	Up to 10 words to grab attention
Sub-headline	Provide more detail on what subscribers will receive.
Fields	• Email address
• Name
• First name
• Preferences (e.g., type of content, frequency)
Reassurance content	If you don’t ask for preferences, specify when subscribers will receive communication.
Consent Checkbox	You might not need a checkbox because the content is implied however, it can be a way to reassure your potential subscriber.
Link to Privacy Policy	Provide transparency on how their data will be used.
Offer to unsubscribe at anytime	Clearly state that subscribers can unsubscribe anytime.
Submit Button	CTA of your choice. Eg: "Sign Up Now" or "Join Us Today.”

⭐ Lead magnet tip:

If offering a lead magnet or freebie, include an additional checkbox for newsletter sign-up:

[ ] I’d also like to receive [related content or updates].

👉 You can’t add someone to your newsletter unless they’ve given their consent. By including this consent checkbox, you obtain the right to add them to your subscriber list if they choose to opt in.

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