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This checklist helps you ensure that all email marketing campaigns meet ethical and inclusive standards as outlined in your brand book.
| Transparency
| Is your messaging clear about data collection and usage? | ▢ |
|---|---|
| Consent | |
| Are you obtaining explicit consent for data collection and email subscriptions? | ▢ |
| Ethical data practices | |
| Are you following ethical data practices, including data anonymization and encryption? | ▢ |
| Feedback opportunities | |
| Are you providing subscribers with opportunities to give feedback on your emails and data practices? | ▢ |
| Regular review | |
| Are you regularly reviewing your email content for inclusivity and ethical standards? | ▢ |
| Team alignment | |
| Is your team aligned with the inclusivity and ethical standards outlined in your brand book? | ▢ |
| Documentation | |
| Are you documenting and tracking compliance with these standards for each campaign? | ▢ |
| Inclusive language | |
| Are you using gender-neutral and culturally sensitive language in your emails? | ▢ |
| Diverse representation | |
| Do your emails reflect diversity in terms of gender, race, age, and other demographics? | ▢ |
| Accessibili | |
| Are your emails accessible to all users, including those with disabilities (e.g., alt text for images, legible font sizes)? | ▢ |
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