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Diversity & inclusivity audit: A comprehensive guide to enhancing representation in social media

Organization name:

Date of audit:

Audit period: (e.g., Last 6 months)

Auditor(s):

1. Audit scope

Platforms reviewed:

• [ ] Instagram
• [ ] X
• [ ] LinkedIn
• [ ] Facebook
• [ ] Tiktok
• [ ] Youtube
• [ ] Other (Specify): ___________

Content types reviewed:

• [ ] Posts (Images, videos, text, carousel,…)
• [ ] Stories
• [ ] Ads
• [ ] User-Generated Content (UGC)
• [ ] Influencer collaborations

2. Diversity in imagery

🎯 Objective: Assess the representation of different demographics in visual content.

Questions to consider:

• What percentage of posts feature different genders (male, female, non-binary)?
• What percentage of posts feature different racial and ethnic groups?
• How well are age groups (youth, middle-aged, elderly) represented?
• Are individuals with disabilities represented in the imagery?